Chery UK sales rise as DELIVAN prepares for van launch
Chery’s growing footprint in the UK is no longer just a passenger-car story. For van operators, fleet watchers and anyone with an eye on the next wave of commercial vehicle challengers, it is a signal that the Chinese group is building serious momentum ahead of the planned arrival of DELIVAN, its new van brand due to enter the UK market in 2027. The latest registration data may relate to Chery’s car marques rather than its future van line-up, but the scale and pace of growth are hard to ignore. (cheryinternational.com)
In October 2026, Chery International UK registered 13,589 vehicles across Omoda, Jaecoo, Chery and LEPAS, giving the group an 8.9% share of the UK new-car market, according to SMMT data published in early November 2026. Year to date, the four marques have now reached 137,960 registrations, equivalent to a 7.3% market share. That is a remarkable platform for a brand family that was, until very recently, barely a footnote in the UK market conversation. (smmt.co.uk)
The headline act remains Jaecoo. The Jaecoo 7 was the UK’s highest-registering new car in October, repeating the feat it achieved in September, while the Jaecoo 5 climbed into the top 10. Omoda’s 5 also continued to make its presence felt, and the Chery TIGGO 8 joined the top 30. In market terms, that is not just decent progress; it is a full-blooded statement of intent from a group that is scaling with unusual speed. (cheryinternational.com)
Break the figures down by marque and the picture is just as punchy. Omoda & Jaecoo recorded 9,226 registrations in the month, representing a 6.1% share of the market. Chery added 3,707 units for a 2.4% share, while LEPAS posted 656 registrations. Each of those numbers matters less on its own than the combined effect: Chery International UK is no longer arriving — it is already established, and in some corners of the market, already unavoidable. (smmt.co.uk)
That matters to the van sector because DELIVAN is being lined up into an environment where the wider Chery operation is already proving it can move metal, build recognition and create dealer momentum. The brand has said DELIVAN will launch with a full range of models of different sizes, with more detail due early next year. For a commercial vehicle market that increasingly rewards scale, breadth and timing, that gives Chery a credible platform from which to attack. (cheryinternational.com)
There is also a broader strategic backdrop worth noting. Chery has been pushing hard on technology, electrification and international expansion throughout 2026, including a stronger European push and a renewed focus on family-oriented branding. In September, the company outlined plans for Europe under the “For EU. For Family” banner, while its wider product strategy has continued to broaden across powertrains and segments. In other words, this is not a one-model, one-market bolt-on exercise. It is a carefully assembled global play. (mediahouse.cheryinternational.com)
For UK van buyers, the relevance is straightforward. A manufacturer does not bring a new commercial vehicle brand into a mature market without first proving it can run a disciplined sales operation, support a dealer network and keep the pipeline flowing. Chery’s October car data suggests it has the commercial appetite — and the operational confidence — to try. (smmt.co.uk)
The timing may also be favourable. The UK van market itself is recovering through 2026, with SMMT reporting seven consecutive months of growth and 25,510 new light commercial vehicles registered in October, up 11.4% year on year. Battery electric vans are growing strongly too, though still well short of mandate levels. That makes the next 12 months particularly important for any newcomer that wants to arrive with genuine relevance rather than a badge and a brochure. (smmt.co.uk)
That is where DELIVAN comes in. If Chery’s passenger-car brands are the warm-up act, the van launch is the main event for the commercial vehicle audience. The group has not yet revealed full specifications, but it has made clear that more information is coming early next year. Given the scale of Chery’s UK rise in 2026, the van sector would be wise to pay attention. This is not a tentative toe in the water. It looks more like a company laying the groundwork for a proper splash. (cheryinternational.com)
